Friday, April 13, 2012
Think conscious; Fair clothing
In this post I would like to tel you something about a new trends in fashion: fair clothing. It's about time that we become more aware of the clothing we buy and wear. In 'our world' it seems very normal that we can buy clothes in at least 100 different stores whenever we feel like it. But because it is so normal to have all these options we barely stop and think about where it is made and in what kind of environment it is made. Since the last couple of years it looks like we are becoming more aware of the clothes we buy. H&M is a good example of a brand which is using more and more natural materials, this can be seen in their collection which is launched in 2011: The Exclusive glamour collection. These items contain more sustainable materials such as organic cotton and hemp as well as recycled polyester. It looks like brands such as Zara, Bershka, Asos and even Primark are also aware of the origin of their clothes and how it is made.
On the site rank-a-brand it is possible to check how fair clothes from different brands are made . The brands named before are al made in good working conditions which I found really important. To be honest, I didn't expected this because the products are not expensive at al so I thought there must be something behind these brands to make it that cheap. I am glad to know this so I can keep buying these fashionable clothes without encouraging something I don't support. The latest collection of H&M pictured above is made from these natural materials and I think it looks beautiful. For this reason I'm beginning to wonder why it took the fashion houses that long to start these collections but nevertheless I am really happy they did <3
Some designers in The Netherlands are also going towards more conscious collections, for example the Netl Collection; this collection is made of natural materials combined with Netl! (brandnetel). I'm really curious about their collection because I haven't seen it yet and I'm also curious if it wears comfortable! I really hope the new conscious collections of designers are getting more fashionable because these clothes are often very conservative.. I'll keep you posted
Check > Netl
for more information.
Do you want to do some research to see if the clothes you often buy are fair? Check www.rankabrand.nl
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